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Think you recognize your ABC? in fact, you are doing — you’re a writer! But is there another ABC you’re neglecting? “Always Be Closing” is that the seminal phrase from the 1992 classic movie Glengarry Glen Ross (1992), and although the movie itself may be a pretty grim meditation on the darker side of the sales industry, the philosophy is worth remembering. Because if you aren’t constantly thinking of the way you'll help prospective clients together with your content, likelihood is that they won’t pay much attention thereto either. Instead of viewing sales as relentlessly pushing your wares on unwilling candidates, you've got to start out watching it as pulling your clients toward you by being what marketer Tim Grahl calls “relentlessly helpful.” From Cow-Patch PCs to Pitching Content My first job out of school was selling PCs for Gateway 2000, the made-to-order, mail-order PCs within the distinctive black-and-white boxes. it had been only meant to be short-lived me...

I consider myself to possess intermediate to advanced knowledge during a lot of topics: reading, writing, land, finance, fashion, weddings, fundraising, being self-employed, and more. Because the majority of the work I do as a freelancer is copywriting and editing, I prefer to stay hospitable whatever opportunities might come along. I can learn anything via playing Google detective, watching YouTube videos, taking note of podcasts, and reading books and other publications on various topics. No matter what topics you’re curious about, you'll easily become an expert in those topics and eventually help others become experts in their titles in those topics. Today, I’ve got three easy ways you'll become an expert in only about anything. Read Voraciously As a writer, I want to read tons. I might read tons albeit I wasn’t a writer. Everything I read provides me with a chance to find out something new. Whether I’m reading fiction or non-fiction, no genre is off-limits. I als...

“But what’s the hook?” It’s an issue I hated in my first year of screenwriting. “Can’t you see?” “Isn’t it obvious?” “Does brilliance need an introduction?” No, no, and yes are the concise answers to those internal reactions thereto pesky hook question, and therefore the quicker you'll figure that out, the quicker your work will grow. Now I actually do catch on , if my hook was clear the questions wouldn’t are asked within the first place. In screenwriting it's an early plot point. Early because a viewer/reader must have an interest enough to remain for the whole journey and therefore the principle carries over to all or any things content marketing. The hook is essentially the rationale that somebody or anyone should care enough to interact together with your work. I wont to say with theatre that a play had until the primary break to capture my attention; if it hadn’t happened by then, it just wouldn’t happen. That’s quite a generous amount of your time compared t...

When you first start employment or a career, there are tons you would like to find out. There are skills and terminology specific thereto job and if you don’t know them, you would possibly end up in deep trouble. Sometimes you get training during a new job, and other times they simply throw you in and hope that you simply learn as you go. With any job, you would like to understand the proper tools to use. If you’re a painter, you’re not getting to paint with an equivalent brush that a fine artist would use — it might take you every week to color one side of a house. Using the proper tools helps you get the work wiped out the simplest way that you’re able. In writing, words are your tools. you would like to use the proper ones so that you give the client or reader the right tone, style, and understanding. Writers need to use the right terminology especially when it involves getting assignments or being published. There’s tons of confusion on once you pitch, query, or subm...

On top of all the existential challenges posed by Covid_19 — lifestyle disruption, paralyzing anxiety, kids stuck reception — now your business or career feels in jeopardy too? You’re not alone. In recent weeks, many of my coaching clients and community are seeking advice from me on one question: how do I pivot really, really fast? If you’re currently struggling to urge new clients, adapt your business offering and make income quickly, here are the three core steps I like to recommend following. But before we dive in, I would like to supply a reframe. you would possibly be feeling panicked and overwhelmed at how little time you've got to try to do this, and need you had more room to actually feel your way through this process, do research, etc. However, when we’re faced with an ambiguous or generous timeline for a serious transition, sometimes it holds us back from actually taking action. Or we get distracted and find yourself investing time, energy and money into unne...

On January 18th, 2020, I launched a podcast called How We came — UVM Stories. Today, I even have 21 episodes and nearly 1,000 downloads. I had a little budget, no previous podcasting experience, and no pre-existing audience. Here’s what I did to supply and distribute the podcast. Recording Equipment and Software Once I had my idea for the podcast, my guests lined up, and inquiries to ask defined, I began to get a microphone. The sheer number of microphones and conflicting messaging on the simplest one to use led me to get this: the Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone (price: $60). This microphone is currently unavailable on Amazon as a stand-alone product, but you'll pip out for $120 bundled with headphones and a pop filter. This is a USB microphone that produces great sound quality. I met with a knowledgeable podcast producer and he told me that unless I planned to spend significantly extra money, this model would do the trick. Oh, and this...